Who's reading
The audience, counted.
Publisher-reported. Channel audiences overlap, so these are not added together as one reach figure.
The BTC partnership
Buy a page.
Get a story.
Most magazines sell you space and wish you luck. When you advertise with Between the Covers, our editors write about you too, and that story lives on our site with a link straight to yours.
In print
Your ad in the issue, from a third of a page to the back cover. Our in-house team can design it for you.
Your story, written by us
A feature on betweenthecoversmag.com written by the BTC editorial team in the magazine's voice. Readers get a reason to care, not a brochure.
A link from our site to yours
Every feature links to your website, so the readers we send you arrive ready to book, shop or visit.
The inbox and Instagram
Add an email feature to 64,000+ subscribers or an Instagram Story to a 120,000-strong community.
The BTC app
On the App Store and Google Play, rated 5.0 on the App Store. Readers use it for subscriber perks, local and online (Cheekbone Beauty is one), and to book hotels and flights directly. Your offer runs as a perk with your own code, so you can count every redemption and every booking.
Local, inside a global issue
Aim it at your city: city email segments, city-only app perks and geo-targeted Instagram. A clinic in Vaughan reaches Vaughan. A hotel in Marbella reaches the women planning to go there.
Each package lists exactly which of these it includes before you book.
What happens after
Royal Heir Botanicals came back for five issues.
Founder Henrieta Haniskova watches her numbers every time a new issue lands. Her website traffic jumps by close to 86%, and her sales rise with it. That's why she keeps booking.
Rise in website traffic when a BTC issue comes out, reported by Royal Heir Botanicals
Launching now · BTC Global
Curaçao,
meet her.
The BTC Global issue brings the magazine to the island, alongside our readers in Canada, the United States, Marbella, Dubai and Lahore. For launch, every business gets a rate built to say yes to.
stayover visitors came to Curaçao in 2025, a record year. Source: Curaçao Tourist Board.
Your page runs in the global issue, read in Canada, the United States, Marbella, Dubai, Lahore and Curaçao. Priced in US dollars, wherever you are.
Standard full page: $1,950
- A full-page ad in the BTC Global issueNeed it designed? Ask about our in-house team.
- An editorial feature on betweenthecoversmag.comWritten by our editors, with a link to your website.
Hotels. Restaurants. Beach clubs. Spas. Real estate. Solar. Boutiques. If she would spend money with you on the island, she should read about you first.
The reader
She is not a
demographic box.
She's a founder, a mother, a traveller, a caregiver and the one holding the whole thing together.
BTC is an unapologetic, emotionally intelligent lifestyle magazine for women and LGBTQ+ readers. We publish real stories, raw voices and the kind of reinvention you only earn by living through it. She trusts us because we don't sell her a fantasy.
That trust is what you're buying. When we tell her about you, she listens.
- Beauty
- Wellness
- Dining
- Travel
- Home & real estate
- Fashion
- Family
Recent covers
Your brand, in this company.
On the shelf at Indigo and independent bookstores, in salons and in hotel lounges, then on the coffee table for two months. Your page sits inside.
On stands now: The Done Issue, November/December 2026. Before it: Possessed, with Anna Lambe.
In good company
Brands in our pages.
Plus partners in interior design, skincare and wellness.
Global rates
Pick your starting point.
One global issue, one price in US dollars, wherever your business is. Your proposal confirms dates and anything added on.
Print USD
- One-third page
- $750
- Half page
- $1,200
- Full page
- $1,950
- Double-page spread
- $3,400
- Inside front cover
- $3,500
- Back cover
- $3,900
Web & digital USD
- Email + app push feature
- $350
- Spotlight web ad
- $650
- Instagram Story feature
- $750
- Showcase web ad
- $950
- App business listing
- $250/mo
Packages USD
- Launch page: full page + web feature
- $1,500
- Partnership: full page, feature, Instagram and email
- $2,900
- Takeover: spread, feature, Instagram, email and app perk
- $4,900
Booking four or six issues? Repeat rates
| Format | One issue | Four issues, 10% off | Six issues, 20% off |
|---|---|---|---|
| One-third page | $750 | $675 | $600 |
| Half page | $1,200 | $1,080 | $960 |
| Full page | $1,950 | $1,755 | $1,560 |
| Double-page spread | $3,400 | $3,060 | $2,720 |
Prices are per placement, in US dollars. Cover positions are not discounted.
Plan your year
Pick the issue made for you.
Six global issues a year, each built around a theme. Book the one your customers are already thinking about.
| Issue | Theme | Made for |
|---|---|---|
| Jan/Feb 2027 | The Colour Issue | Beauty, hair, fashion, Caribbean travel |
| Mar/Apr 2027 | The Body Issue | Injectables, medspas, wellness, fitness |
| May/Jun 2027 | The Mother Issue | Family, gifting, dining, fashion |
| Jul/Aug 2027 | The Escape Issue | Hotels, airlines, resorts, retreats |
| Sep/Oct 2027 | The Money Issue | Real estate, finance, divorce and family law |
| Nov/Dec 2027 | The Gift Issue | Fragrance, retail, holiday dining, travel |
Themes after Jan/Feb can shift. Your proposal confirms the issue and its dates.
Deadlines
- Book your space
- 4 weeks before the issue prints
- Send artwork
- 2 weeks before the issue prints
- Need us to design it?
- Book 6 weeks ahead
- Jan/Feb 2027, last pages
- Book and send by 13 November
Ad specs
- Full page
- 8.5 × 11 in, 8.75 × 11.25 in with bleed
- Double-page spread
- 17 × 11 in, 17.25 × 11.25 in with bleed
- Half page
- 7.5 × 4.875 in, no bleed
- One-third page
- 2.375 × 10 in, no bleed
- Web ads
- Spotlight 450 × 825 px, Showcase 450 × 332 px
- Instagram Story
- 1080 × 1920 px
Print files: press-ready PDF, CMYK, 300 dpi, fonts embedded. Keep text 0.5 in inside the trim.
Before you book
Fair questions.
Who writes my feature?
Our editorial team. We interview you or read up on your business, then write it in the BTC voice. You check the facts before it goes live.
Will the feature link to my website?
Yes. Every partner feature on betweenthecoversmag.com links to your site. It's labelled as a partner feature and the link is tagged the way Google asks for paid placements, which keeps your site's search reputation safe.
What do I get for the $1,500 launch rate?
A full page in the BTC Global issue and an editorial feature on our site with a link to yours. Email, Instagram and app perks can be added from the rate card.
How will I know it worked?
We give you a tracked link for the feature and a QR code for print. Add a BTC offer code at your till or checkout and you can count every booking and sale that comes from us.
Will my ad sit next to a difficult story?
No. Ads never face stories about sexual violence, abuse or self-harm; those pages carry our own house ads. Tell us any other topic you want to stay clear of and we'll keep your page away from it.
Can I start with one placement?
Yes. Start with one page or one feature and grow from there. Four or six issues earn the repeat rates above.
Book a page
Let's put you in the story.
Tell us what you want to grow and we'll send a proposal with placements, dates and price.
Start your brief
Three choices. We'll do the rest.