Advertising & partnerships · 2026
Reach women who are done performing perfection. Put your business alongside the honest stories, bold voices and real-life conversations of Between the Covers.
Print · Web · Email · Social · Subscriber perks
“We don’t just cover stories. We uncover them.”
Make your next move
A local offer. A brand launch. A bigger story. Choose a starting point and we’ll scope the placement, timing and measurement with you.
01 / Bring people to your website
Give readers a direct route to your shop, booking page or next launch.
$1,200 CAD · Spotlight ad
02 / Put your brand in print
Make room for your brand in a magazine with a voice of its own.
$1,600 · One-third page*
03 / Bring your whole story together
Build a campaign across the channels that suit your business and your audience.
Custom proposal
2026 rate-card pricing. Web prices are CAD. *Print currency is confirmed in your quote. Availability, campaign duration, production and any add-ons are agreed before booking.
Compare all published rates
The reader behind the reach
She’s a founder, mother, traveller, caregiver and buyer — usually the one holding the whole damn thing together.
BTC is an unapologetic, emotionally intelligent lifestyle magazine for women and LGBTQ+ allies. We champion real stories, raw voices and the kind of reinvention you only earn by living through some shit.
For beauty, wellness, dining, travel and lifestyle brands, that creates an editorial setting with a point of view. Bring an offer or story that belongs in her life.
Let’s find your fitPrint, inbox, app and social. Choose the audience and placement that match your campaign.
Publisher-reported figures from BTC’s existing media kit. Channel audiences may overlap; these totals are not unique campaign reach, ad views or a guarantee of clicks. Request current channel figures and audience geography for your proposed placement.
Request audience & campaign dataSelected Issues
A distinctive editorial home for beauty, wellness, dining, travel and lifestyle brands.
In Good Company
From neighbourhood dining to destination wellness, our advertising community spans the things our readers make room for in their lives.
Your investment. A clear plan.
More attention, more website visits, more bookings. We’ll agree what matters — and how it can be recorded — before your campaign starts.
For digital placements, agree which platform-reported views, reach or impressions are available. For print, confirm the edition, placement and distribution plan.
Audience size and print distribution are different from ad views.
Use a campaign-specific link for each digital placement and a dedicated QR code for print. Tagged landing-page visits can be identified in your website analytics.
Where available, report link clicks separately from landing-page visits.
Use a BTC-specific offer code in your checkout, booking system or at the till. Your business records uses, completed bookings and the sales attached to that code.
Recorded code use is evidence. A scan or directions click alone is not a verified visit.
Your proposal should name the campaign goal, dates, available metrics and who supplies them. Booking, sales and in-store results require records from your business. Reporting depends on the selected channels and tracking setup.
Include a measurement planSubscriber perks
A relevant reader offer can give your campaign a clear next step: book a treatment, try your menu, shop a product or plan a stay.
Ask about a BTC App perk listing with an offer unique to your business. Confirm listing eligibility, duration and any geographic or category exclusivity in your proposal.
Make the response count: set up a dedicated code before launch and record each redemption in your checkout or booking system.
Discuss a reader offer2026 advertising rates
Published placement rates, with the details that matter. Your final proposal confirms currency, edition, dates, availability and any extras.
Run dates, placement details and channel availability confirmed in your quote. Reach is campaign-specific.
Ask about digital availability ↗*Confirm your edition and currency in your proposal. Premium cover positions are not discounted.
Ask about print availability ↗| Format | One placement | 4 placements · 7% off | 6 placements · 15% off |
|---|---|---|---|
| One-third page | $1,600 | $1,488 | $1,360 |
| Half page | $2,600 | $2,418 | $2,210 |
| Full page | $4,500 | $4,185 | $3,825 |
| Double-page spread | $6,500 | $6,045 | $5,525 |
These are per-placement prices for a commitment of four or six placements, not package totals.
2026 rate-card bundles. Confirm which editions are booking and their publication schedules, print quantities and distribution locations before reserving.
In-house ad design and product or lifestyle photography are available. Ask for a scope and quote alongside your placement.
The 2026 rate card lists app business listings at CAD $450/month and notes a free offer. Ask whether that promotion is available and whether your business qualifies before booking.
Not sure where to start? Tell us what you want people to do.
Recommend a campaign for me ↗Before you book
There isn’t one meaningful click-through rate for print, email, web and social combined. Ask for the recent results of the channel and placement you’re considering, including the date range and calculation. Web ad CTR generally compares ad clicks with ad impressions; email click rate often compares unique clickers with delivered emails. Social engagement is a separate metric.
A dedicated code recorded at the till, a completed booking or a tracked check-in can establish a recorded response. Your team needs to capture and share those totals. QR scans, page views and directions clicks show interest; they do not independently prove a physical visit. Codes can also be shared, so report attributed responses without claiming every one was an additional sale caused by the ad.
Search visibility can help people discover BTC’s editorial content. Third-party authority scores describe aspects of a website’s search profile; they aren’t Google endorsements or evidence of ad clicks, sales or visits. Campaign results need their own measurement.
Yes. The 2026 rate card includes one-time print rates and individual web or digital options. Choose a format, confirm the dates and agree a clear reader action before deciding whether to expand.
We discuss your business, audience, budget and timing, then put together a proposal with placements and pricing. The agreed booking confirms deliverables, deadlines, any creative services and measurement responsibilities. An enquiry does not reserve a placement or commit you to a purchase.
Let’s put your brand in the conversation
A booking calendar. A local following. A brand worth talking about.
Choose your starting point and send your brief. We’ll discuss the fit, availability and a proposal for your business.
Three details to get the conversation started.
Allow optional analytics to help us improve this media kit? Google Analytics records page use and button clicks, not the contents of your email.